Welcome to Paradigm Media, where we redefine the boundaries of digital marketing for high-risk products. We understand that navigating the digital landscape can be challenging, especially when promoting products or services that fall into high-risk categories. That's where we come in.

Paradigm media founders


Our mission is clear: to empower businesses dealing with high-risk products by providing them with innovative, ethical, and effective digital marketing solutions. We believe that every product deserves a chance to thrive in the digital realm. We aim to level the playing field for businesses in these industries, helping them achieve sustainable growth and success.

Paradigm Media co-founders, Lior Root and Sophia Trunzo, come with a winning track record in the digital marketing field, and specialize in high-risk industries. They are well-versed in the unique challenges these industries face when it comes to advertising and promotion.

Contact us today to explore how we can transform your digital marketing strategy and drive your business to new heights.

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By partnering with some of the largest publishers, networks, and advertising platforms we are able to elevate our client’s business and tailor a unique customer acquisition cycle to align with their goals.


Combining our expertise, media relationships and major hustle, we design custom content strategies that bring brands to life and give them a competitive advantage in this industry. Ready to get the word out?⁣


We build important relationships for you! We work with leading networks in the industry to create a performance-based affiliate program tailored to your brand. ⁣


You've got mail. We create and implement flows to engage your target audience, expand your brand recognition, build trust, and increase sales!⁣


We focus on a full-cycle strategy by building all paid campaigns including brand awareness, customer acquisition, and retargeting.⁣


At Paradigm Media, we approach every project with a deep commitment to ethical marketing practices. We prioritize transparency, compliance, and integrity in everything we do. Our approach is data-driven, focusing on maximizing your ROI while safeguarding your reputation.

Why Choose Us?

Specialized Expertise: We have an in-depth understanding of the unique challenges faced by high-risk industries and have tailored strategies to address them.

Compliance and Ethics: We place a strong emphasis on compliance and ethical marketing practices, ensuring your business remains in good standing.

Customized Solutions: We don't believe in one-size-fits-all solutions. Every client receives a customized marketing strategy tailored to their unique needs and goals.

Transparency: You'll have full visibility into our strategies, campaigns, and results. We believe in keeping you informed every step of the way.

Results-Driven: Our primary goal is to deliver results. We measure success by the growth and success of your business.


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Paradigm Media Forbes


9 Tips From Founders For Starting A Successful CBD Business

"In 2019, right before the pandemic hit, Sophia Trunzo and Lior Root co-founded Paradigm Media, a digital marketing agency. Rather than fall under the stress of the pandemic, they utilized the uptick in e-commerce and quickly rose from a small start-up to an industry staple."

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Paradigm Media Business Insider

Business Insider

Only One Agency is Showing the CBD Industry the Right Way to Advertise.

"Paradigm Media's data-driven and ROI-focused approach in the development of growth strategies holds unparalleled value for so many CBD brands, resulting in one huge success story after another. ParadigmMedia is dominating the industry as the only one-stop-shop agency for all things CBD."

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Join Us on This Journey

Whether you're in the pharmaceutical, cannabis, adult content, or any other high-risk industry, Paradigm Media is your trusted partner for digital marketing success. Let us help you overcome the challenges and seize the opportunities that await in the digital world. Together, we can achieve remarkable growth while maintaining the highest standards of ethics and compliance.

Contact us today to explore how we can transform your digital marketing strategy and drive your business to new heights. We look forward to working with you and being a part of your success story.