As pioneers in the industry, we recognize the value in tailoring a paid media cycle to each brand. We work closely with large agencies, networks, and advertising platforms to ensure you reach your ideal audience. From customer acquisition to brand partnerships, we will make sure to create a buzz while providing trackable and measurable results.

Paradigm Media co-founders, Sophia Trunzo and Lior Root, come with a winning track record building marketing strategies that help brands grow and stand out. Their unique approach, digital marketing expertise, and network of partners allow them to bring your brand to life.



By partnering with some of the largest publishers, networks, and advertising platforms we are able to elevate our client’s business and tailor a unique customer acquisition cycle to align with their goals.


We focus on a full-cycle strategy by building all paid campaigns including brand awareness, customer acquisition, and retargeting.⁣


Combining our expertise, media relationships and major hustle, we design custom content strategies that bring CBD brands to life and give them a competitive advantage in this industry. Ready to get the word out?⁣


We build important relationships for you! We work with leading networks in the industry to create a performance-based affiliate program tailored to your brand. ⁣


You've got mail. We create and implement flows to engage your target audience, expand your brand recognition, build trust, and increase sales!⁣

  • "Paradigm’s experience, relationships, and specialty in PR and Marketing for the CBD industry have given us excellent exposure and contributed to Bespoke’s awareness and growth in the best way! Their commitment to excellence, creativity and an out-of-the-box approach have set a new benchmark in providing results-oriented campaigns with strong, authentic online messaging. We love Paradigm’s team. Their on-boarding phase was painless and effectively targeted our KPIs as well as giving visibility to blind spots within our business." - Bespoke Extracts team⁣

  • "In an industry full of noise, the Paradigm team has proven extremely capable in plugging our brand with some very prominent publications, across many industries. There are never enough hours in the day, and it feels great to have seasoned pros handling aspects of our digital marketing playbook. They understand the bigger picture, and that support is invaluable."

  • "My experience with Paradigm has been wonderful! The creative 360 approach has grown my email list tremendously and has sky rocketed my email marketing program. As a new, Black Woman owned, CBD business this growth has been essential during my first year! The team is innovative and very easy to work with, they have truly helped me understand the data analytics involved in the digital CBD marketing space."

1 of 6



9 Tips From Founders For Starting A Successful CBD Business

"In 2019, right before the pandemic hit, Sophia Trunzo and Lior Root co-founded Paradigm Media, a digital marketing agency. Rather than fall under the stress of the pandemic, they utilized the uptick in e-commerce and quickly rose from a small start-up to an industry staple."

Read More

Business Insider

Only One Agency is Showing the CBD Industry the Right Way to Advertise.

"Paradigm Media's data-driven and ROI-focused approach in the development of growth strategies holds unparalleled value for so many CBD brands, resulting in one huge success story after another. ParadigmMedia is dominating the industry as the only one-stop-shop agency for all things CBD."

Read More